Spotlight on the Retail Pharmacist

Retail pharmacists have earned the trust of consumers.

However, they need to overcome numerous hurdles in order to provide even more one-on-one patient care.

It's an important topic that contains valuable lessons for a range of retailers that operate pharmacies. I recently wrote a piece about it for Drug Store News.

As I said in the piece, there’s no single magic bullet for enabling patient-facing care in community-based pharmacy, but there are proven strategies to make substantial progress.

You can read my piece on this topic by clicking on this link.

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David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

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