Shining a Spotlight on Private Brands


Private brands is a crucial strategy for food retailers and their trading partners, all of whom need the best insights for maximum performance.

I’m honored to be working with the Food Marketing Institute’s Private Brand Leadership Council to help support its upcoming research on “Power of Private Brands.”

The research partners include IRI and Daymon Worldwide. The report will be distributed early next year.

I’m sure the findings will benefit the industry as it moves into a highly competitive 2017.

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David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

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Email: davidorgelconsulting@gmail.com

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