It's Great Brand Design, But Is It Art?
Can brand packaging design be displayed as high art? The answer is definitely yes. That's what happened recently at a New York City gallery "pop-up exhibit." The best examples of private brand design were honored by My Private Brand, which presented its annual Vertex Awards. Retailers awarded at the gala included Jet.com, Hy-Vee, FreshDirect, Fairway Market, and Bed Bath & Beyond. The winning entries were displayed at the gallery in photos by an acclaimed photographer. You c