

Barking Up The 'Right' Tree
There's something about the topic of pets that has universal impact for retailers. Here's how I put it in my latest published column for Drug Store News: "Pet is now more than a category. It’s a topic that connects to consumers so viscerally that its power has gone well beyond the pet aisle. It holds the key to customer engagement across the store." My point is that pet is about far more than pet product sales. Even retailers that don't sell a lot of pet items can connect wit