Seven Big Ideas: From Health to Digital

The food industry is facing a lot of questions. How to address the needs of Millennials? How to communicate great value to customers? What strategies are best on the digital front?

My recent article for Drug Store News looks at seven big ideas that emerged from the FMI Midwinter Executive Conference. These insights will help industry participants tackle hurdles with relevant solutions.

A lot of this involves picking the best strategies and telling your story to customers and partners in the most powerful way.

There isn’t much room for error. One of the points is about the need to reach younger shoppers with marketing messages before their shopping trips. That’s because with the Millennial set, if you wait until they’re in the store, the window of opportunity may be lost.

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David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

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