Can brand packaging design be displayed as high art?
The answer is definitely yes.
That's what happened recently at a New York City gallery "pop-up exhibit."
The best examples of private brand design were honored by My Private Brand, which presented its annual Vertex Awards. Retailers awarded at the gala included Jet.com, Hy-Vee, FreshDirect, Fairway Market, and Bed Bath & Beyond.
The winning entries were displayed at the gallery in photos by an acclaimed photographer.