David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

OUR SERVICES
GET IN TOUCH

Phone: 917.699.8340

 

Email: davidorgelconsulting@gmail.com

© 2016 DAVID ORGEL CONSULTING LLC  |  ALL RIGHTS RESERVED.

Please reload

Recent Posts

Three Signs of Further Industry Disruption

November 1, 2016

1/2
Please reload

Featured Posts

Seven Big Ideas: From Health to Digital

April 21, 2017

The food industry is facing a lot of questions. How to address the needs of Millennials? How to communicate great value to customers? What strategies are best on the digital front?

My recent article for Drug Store News looks at seven big ideas that emerged from the FMI Midwinter Executive Conference. These insights will help industry participants tackle hurdles with relevant solutions.

A lot of this involves picking the best strategies and telling your story to customers and partners in the most powerful way.

There isn’t much room for error. One of the points is about the need to reach younger shoppers with marketing messages before their shopping trips. That’s because with the Millennial set, if you wait until they’re in the store, the window of opportunity may be lost.

 

 

 

Share on Facebook
Share on Twitter
Please reload

Follow Us
Please reload

Search By Tags
Please reload

Archive
  • Twitter Basic Square
  • LinkedIn Social Icon
  • LinkedIn Social Icon
  • Twitter Social Icon