David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

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June 21, 2018

Can brand packaging design be displayed as high art?

The answer is definitely yes. 

That's what happened recently at a New York City gallery  "pop-up exhibit."

The best examples of private brand design were honored by My Private Brand, which presented its annual Vertex Aw...

October 30, 2016

Private brands is a crucial strategy for food retailers and their trading partners, all of whom need the best insights for maximum performance.

I’m honored to be working with the Food Marketing Institute’s Private Brand Leadership Council to help support its upcoming re...

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