David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

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April 21, 2019

There's something about the topic of pets that has universal impact for retailers. 

Here's how I put it in my latest published column for Drug Store News: 

"Pet is now more than a category. It’s a topic that connects to consumers so viscerally that its power has gone wel...

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