David Orgel is a veteran trade media editor supporting the quickly transforming food, retail and consumer packaged goods sectors. He delivers strategic content and guidance that improves brand and product positioning and enhances trade communications.

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November 13, 2018

At first blush, my latest column for Drug Store News is about baseball.

However, baseball season recently ended for 2018. So you’re probably wondering, why am I writing about baseball now?

That's because this column is also about retail and marketing. The piece reviews t...

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